2012 Teavana Holiday campaign signage and collateral
Christmas season marketing campaign with featured product. Explored global visual theme based on Moroccan style. Lead brainstorming session with design team, art directed photo shoot, and executed all design and extensive Photoshop work. Highly visual store campaign tightly aligning with overall company brand. Showing main store poster, collateral, and a few sign examples.
Christmas season marketing campaign with featured product. Explored global visual theme based on Moroccan style. Lead brainstorming session with design team, art directed photo shoot, and executed all design and extensive Photoshop work. Highly visual store campaign tightly aligning with overall company brand. Showing main store poster, collateral, and a few sign examples.
2012 Sip of Spring campaign signage and collateral
Spring cross-selling marketing campaign with featured product. Took basic concept by Creative Director and expanded to 12 different signs, executing all design and extensive Illustrator and Photoshop work. Showing main store poster, collateral, and a few sign examples.
Spring cross-selling marketing campaign with featured product. Took basic concept by Creative Director and expanded to 12 different signs, executing all design and extensive Illustrator and Photoshop work. Showing main store poster, collateral, and a few sign examples.
Summer Promotional Sign
Promotional sign for Summer fruity iced tea. Used scanned colored alcohol ink technique and watercolor paint textures within artwork. I executed all design and extensive Illustrator and Photoshop work.
Promotional sign for Summer fruity iced tea. Used scanned colored alcohol ink technique and watercolor paint textures within artwork. I executed all design and extensive Illustrator and Photoshop work.
2013 Spring campaign signage
Spring marketing campaign with featured product. Developed concept based on the golden age of travel with a 'passport' aesthetic using Spring trend color palette. Expanded to 10 different signs, executing all design and extensive Illustrator and Photoshop work. Showing main store poster and some store sign examples.
Spring marketing campaign with featured product. Developed concept based on the golden age of travel with a 'passport' aesthetic using Spring trend color palette. Expanded to 10 different signs, executing all design and extensive Illustrator and Photoshop work. Showing main store poster and some store sign examples.
